From courage, she began.
Caring for women began as a service when I was 7 years old, and printed a pricing sheet walking my neighborhood in South Holland, IL., to provide manicures and pedicures to whomever would open their door.
Later, with a decade of experience as a fashion designer— creating looks that were reversible, detachable, or from recycled fabrics, Detach Sustain Reverse (DSR) was born after graduating from Howard University.
Sustainability doesn’t have to be boring, or a trend to be timeless and trendy. As we grow, lets grow together!
Destiny Joi
Out of courage, we choose sustainability.
Detach Sustain Reverse (DSR) is a forward-thinking fashion brand that merges sustainability, innovation, and timelessness without removing style and fun. Dedicated to addressing overconsumption and waste, DSR designs 3 modular, interchangeable clothing styles per drop that empower professional women to look and feel their best in every aspect of life.
With a focus on technology-driven fashion, DSR ensures versatility, comfort, and timeless elegance in every piece, while maintaining a commitment to environmental responsibility.
Guided by a fearless entrepreneurial spirit, DSR strives to redefine confidence and style through sustainable fashion solutions. It’s starting out with the founder, her skilled best friends, and design team based in Atlanta.